A few months ago I started a new job at Acorn: The Influence Company after working with their social listening provider. I was familiar with the process of measuring campaign results, but if you had asked me how to do influencer marketing, I would have been a poor replacement for Google. Months later, with several … Continue reading How Influencer Marketing Cuts Through The Noise To Reach Your Audience
When I decided to go through the Hubspot Inbound Certification I made an ambitious plan to pass the test in one try, and in one weekend. This does not need to be your plan. Before you get started, it's important to remember that Hubspot designed this certification to teach you about current inbound marketing practices. … Continue reading How To Pass The Hubspot Inbound Certification In One Weekend
Thought leaders are not chosen; they are made. Brands are thinking more than ever before about how to harness the power of industry thought leaders. Google is littered with articles on how to become a thought leader. But even if you followed their advice, you’re unlikely to find yourself being asked to give a Ted … Continue reading Insights are turning brands into industry thought leaders
Social media influencers help to boost trends into mainstream conversation, but rarely do they create a trend. Trendsetters wield significant power, as a group or as an industry. A significant and measurable shift needs to occur for something to be labeled a “trend.” In a blog post last week, we explained how predicting trends with … Continue reading How social listening helps you identify the next big trend
First, let’s define what we mean when we say the “fatal mistake.” The fatal mistake is the inevitable failure of your brand, which will result from the seemingly small misjudgment of ignoring social conversation. It sounds unreasonable. How can an established, and successful, business see its downfall from ignoring social conversation? The truth is, if … Continue reading The fatal mistake brands are making by ignoring social conversation
Predicting the future is the holy grail of the CPG industry. Millions of dollars are poured into research, product testing, and marketing campaigns, in pursuit of the next big thing. But what if you could know future trends before your competitors? Social listening is the fastest, most effective method for predictive research, because the data … Continue reading [Infographic] Can you predict the future with social data?